So why do I call it a workshop rather than a seminar? I think about a workshop as an experiential learning event where new ideas are presented and immediately tested and in some cases applied. That is what we have.
Its not an event where people come, sit listen and take notes and go home with a workbook trying to remember what was said. Not at all, but they have already applied the things real time as they are presented to the group, finding opportunities, doing market research, learning how is buying and who is not.